The 4 Most Profitable Digital Marketing Trends for 2022

Is your business getting ready to embark on a digital marketing campaign? Before getting started, you need to know where the most profitable digital marketing trends are headed in 2022.   

1 – Video will be King 

Incorporating videos into your everyday digital marketing can be fun and easy. You have much to share with your customers and clients. If a picture is worth a thousand words, then video is priceless.

According to TechCrunch, nearly 1 billion hours of YouTube videos are watched worldwide each day. This incredible metric isn’t surprising, though, because videos have dominated the digital marketing space for a while and are forecasted to continue growing, which is why marketing through video should be part of your digital marketing strategy.

2 – Storytelling Separates Amateurs From Pros

Humanity is becoming the new premium in today’s fast-paced, overly automated, and digitally-driven society. In this environment, businesses can no longer afford to be faceless. Businesses need to connect with audiences by engaging with them much deeper than seen before.

“There has been a large focus over the past year on digital storytelling,” says author and founder of 3 Dog Write, Lisa Apolinski. “But many companies are still struggling to get that right. Many companies are still making their stories about themselves versus how clients can find success with the help of the company’s products and services. Companies who can leverage persuasive storytelling will have their digital content create value and relatability and not just be content for content’s sake.”

3 – Loyalty programs will evolve into membership programs

While it pays to have loyal customers, you can’t simply pay customers to be loyal. People who want to be members are looking for the most up-to-date information, an exclusive first purchase opportunity, and members-only perks. 

What if a business could turn loyalty into something deeper and more committed? What if the relationship between the retailer and the consumer could go from transactional to transformational. And best of all, what if, instead of paying customers to be loyal, those same customers paid the retailers they want to be loyal to?

According to Retail Profit, getting a customer to lay down a membership fee forms an entirely new degree of mutual commitment. Even a small cost will implicitly engage a customer with a brand.

4 – Discounts are losing favor fast

“Businesses have been eager to move away from a reliance on using steep discounts to acquire new customers and instead identify opportunities to offer value through their products and the role they play in their customers’ lives,” says Sherene Hilal of Bluecore. “Digital marketing has expanded how and which types of values you can offer to customers. 2022 you will begin to see businesses replacing blanket discounts that don’t keep shoppers around for long with unique offerings based directly on what they know about shoppers (i.e., they’ll buy based on free shipping), as well as on their own unique selling points (i.e., free personalization, in-store experiences).”

How can a business keep up, much less compete in the digital marketing race? By choosing to work with a marketing specialist, you can provide enormous benefits to your business, save many hours educating yourself, and eliminate battling through the trial and error process. At  The Belford Group it is our job to understand all the 2022 digital marketing trends. We can help make both your local and global business a success.