Color-in-MarketingColor Psychology In Marketing

What colors are you using for your marketing materials and website? Did you pick those colors because you liked them, or did you have a particular marketing message in mind?

Color and marketing actually go hand in hand with each other. The use of color in the marketing of your business, whether it is in your advertising, your product, or your website, can send either a positive or negative subconscious message to your consumers. This can create a good or bad perception of your business or your product.

Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who are planners and stick to budgets respond best to pink, teal, light blue and navy.

Here are three ways to get the most of your marketing results by using color.

  1. Branding – Brands and color are closely linked because color offers an instantaneous method for conveying meaning and message without words.  The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.
  2. Websites and Landing Pages – Color is instrumental in driving site and landing page visitors to specific actions. You can use color to help visitors immediately connect with your site and company.
  3. Advertising – Color plays an important role in advertising. Depending on the campaign you’re planning, consider using colors beyond your company’s core color palette.

Here are the most common emotions associated with each color:

Brown – warmth, coziness

Black – power, sophistication

Grey – somberness, stability

Blue – trust, confidence

Red – excitement, passion

Pink – youthfulness, romance

Purple – luxury, wisdom

Orange – energetic, vibrant

Green – natural, growth

White- purity, simplicity

Yellow – happiness, joy

What’re your thoughts on color and psychology?

As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.

Call us or email us. We’d love to hear from you.